Lunch Battle With Visa

  

The first ad I chose was the Burger King ad featuring the new "mini burgers". This ad caught my attention because of the proud looking woman in cook wear for shields. I'm not sure why she's wearing what she is, but i can only assume its because shes supposed to look happy about the new mini burgers. Since all women these days are known to be eating lighter.

If i were an advertising executive i would probably place this ad in malls and womens magazines. I would  be trying to target young women on the go. I think the ad is catchy and could help Fast Food Corps. continue to thrive through though economic times.

The second ad I chose was the Visa ad. At first I did not know what the ad was for until I noticed the very small Visa card in the bottom right corner, I also could barely read the writing on the white slip on the girls stomach. Once i could read the fine print it read " It's your life. How do you want to spend it?" This is a very enticing question, I feel as though it could be read two ways. First, how the ad wants you to read it, they want you to choose their credit card to "spend" your life the way you want. The second way I read it was a statement and then a rhetorical question, but still insinuating using their product.